8 Steps To Score New Business Through College Forums, Message Boards and Alumni Associations

The Tupperware Guy

Courtesy of Tom Costello – iGroupAdvisors

I have two sons who are involved in college athletics and I spend a great deal of time traveling on the weekends to catch their home or road games.

I am also a subscriber to each of their university’s forums or message boards that allows me to get the latest news about their teams in between games.

It is amazing how much traffic and conversation is generated in these social communities and if you are a hotel sales manager, you should consider how these forums and boards can be a great source of new business for your hotel.

At the Division I level there are typically twelve games on the schedule….six home games and six road games. 

Depending on the size of the institution, the popularity of the program, their opponents, and where the games will be played, the traveling audience can be sizable.

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Guest Engagement Can Help Improve Revenue at Your Hotel

Hospitality Technology

Guest engagement is a long unsolved puzzle for many hoteliers, and like shifting sand, the options to engage potential guests and stay connected with old ones keeps changing. No hotel can afford to rely only on conventional advertising and so, need to seriously consider social media options like Facebook, Twitter, YouTube, Social Bookmarking, document and picture sharing sites, Pintrest and the like.These social media platforms are cost effective as they are free and allow a hotel property to boast of their fantastic assets and facilities. These platforms allow hotels to actively seek, feedback and recommendations from their guests.

Talking to guests’ helps hotels increase accessibility and market reach, as lots of guests begin planning a holiday or business trip by seeking advice on social media channels. An online survey shows that 29% of travelers seek information from Search Engine Marketing (SEM), 28% seeking information from email marketing…

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